Wendy's Hits the lotto with qr codes

It doesn't matter whether you are pro Mickey-D's or Wendy's burgers, when it comes to mobile advertising, Wendys has the leg up on the competition. I am still learning the benifits of the QR code, but with their new "dipper or squeezer" campaign, I get the jist of what they are trying to accomplish.
    

If 100,000 dollars is not enough of an incentive to scan the QR code, I don't know what is. In drawing awareness to the new heinz dip and squeeze packets, they have a QR code on the fry containers, as shown above. When you scan it, it brings you to a specic mobile landing page asking if you are a "dipper or squeezer." After that, you choose a packet of ketchup which is linked to a prize! It is also something that is done daily, giving the consumer incentive to keep buying the fries. I don't know about you, but I want to go buy wendy's fries right now...
But yikes, lets think about the calories in those seemingly innocent snacks. Wendy's has already though about that. They have come out with a nutrition app for smartphones and android, in which you can custom order a meal based on the nutrition facts. This seems like a smart idea to me, considering fast food restaurants are getting whipped into shape by the FDA recently. Now consumers can have a better idea of what they are putting in their body, while also experimenting with mobile communications.
I will end this blog by showing you a little something to get you in the mood to participate in this new mobile campaign...