I am a big time runner, and so I was excited to see that a kick butt brand like Saucony was trying their hand at mobile marketing. The thing that makes this campaign different is how they incorporate advertising their company, and running for a cause.
This is how it works: you go onto itunes and buy the free running app. It calculates how long you have run, calories burned, ect. Then, when you reach a certain number of miles, partnering companies will donate money to the fight against obesity.Brilliant huh? Not only is Saucony helping against a problem that is obviously growing in America, but it is giving people with the Saucony app an incentive to run themselves. This app alone makes me want to get a smartphone.
I think what makes this mobile app so cool and innovative is the fact that there will be a specific reason for someone to get up and run in the morning. If not for their health, how about the health of others?
This is how it works: you go onto itunes and buy the free running app. It calculates how long you have run, calories burned, ect. Then, when you reach a certain number of miles, partnering companies will donate money to the fight against obesity.Brilliant huh? Not only is Saucony helping against a problem that is obviously growing in America, but it is giving people with the Saucony app an incentive to run themselves. This app alone makes me want to get a smartphone.
I think what makes this mobile app so cool and innovative is the fact that there will be a specific reason for someone to get up and run in the morning. If not for their health, how about the health of others?
Above is a screen shot of what the app looks like. The design is something I am really drawn to because it is so simple. With Mobile Marketing, obviously you need to have everything fit in a little screen, and i think this organized layout is another great thing Saucony has done here.
Dave Batista, executive creative director at Beam Interactive says it perfectly when he says “None of them (mobile running campaigns) puts every mile you run to work towards a cause, so it's a critical differentiator for us. Incorporating the cause, while also having all of your own running statistics in the app makes it so innovative.
Dave Batista, executive creative director at Beam Interactive says it perfectly when he says “None of them (mobile running campaigns) puts every mile you run to work towards a cause, so it's a critical differentiator for us. Incorporating the cause, while also having all of your own running statistics in the app makes it so innovative.
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