NEW OREO MOBILE CAMPAIGN HAS GOT YOU COVERED

As if eating Oreos is not fun enough, they have come out with a mobile application game to get consumers involved in their new fudge covered oreos. I think they really had their audience in mind when coming up with a marketing strategy that will create buzz. My ten year old brother eats Oreos by the dozen, and also is addicted to his ipad. Sounds like a coincidence. 

When I told my little brother about the game though, his words were simply, "that's stupid." The game goes like this: Oreos are on a conveyer belt, and the object of the game is to get ten cookies covered in fudge and placed in a bag. You can't go to the next level until you finish, and for an extra curve ball, there is a time limit. After each level, they ask you to click on a link to learn more about the product.

 For an old geezer like me, it sounds like a good enough game to get you through a road trip. But for my brother, who is bombarded with new mobile games all day, he needs more to stay impressed. Lame game ideas aside, because Oreo didn't have a mobile site and a landing page and is not too involved with mobile media, getting started in any way deserves a thumbs up.

Adel Jalili, chief experience officer at Interface Human, Los Angeles, summed it up perfectly in saying,"Mobile is the single device that users have with them at all times, which maximizes the exposure opportunity for brands and makes mobile the most important part of any multichannel campaign.”  Experimenting with any kind of mobile media is a great way to get consumers involved. Yes, they do want kids to get involved with the game, and maybe my brother was just one opinion. But in learning more about what they are doing, I find they can push the limits a bit more to create ev