Whenever I tell people that I am majoring in advertising, they comment on how the industry is suffering due to new technoogies. People can fast forward commercials, readership of magazines and newspaper is down, and it is becoming easier to avoid ads on the web. This puts advertisers is a tricky situation. How do we reach the client in the year 2012?
That is where mobile advertising comes in. Even more effective, LOCAL mobile advertising. The possibilities in using local mobile are endless, and frankly, it is the new IT thing. So when I read on mobilemarketer.com that local mobile advertising is taking on a slower start than expected, I was stumped. How are these companies not jumping on the opportunity to create ads that go directly to the consumer they are after, without a way for the consumer to avoid it? I guess if I take a step back, I get it. The whole smart phone phenomenon can be scary and confusing for companies that are not familiar with it. Since they have been using the same media outlets for years, they feel comfortable there. But this is NOT the time to be comfortable. Once these companies realize that adopting a new media outlet is key in this changing world, I think the local mobile advertising will sky rocket.
That is where mobile advertising comes in. Even more effective, LOCAL mobile advertising. The possibilities in using local mobile are endless, and frankly, it is the new IT thing. So when I read on mobilemarketer.com that local mobile advertising is taking on a slower start than expected, I was stumped. How are these companies not jumping on the opportunity to create ads that go directly to the consumer they are after, without a way for the consumer to avoid it? I guess if I take a step back, I get it. The whole smart phone phenomenon can be scary and confusing for companies that are not familiar with it. Since they have been using the same media outlets for years, they feel comfortable there. But this is NOT the time to be comfortable. Once these companies realize that adopting a new media outlet is key in this changing world, I think the local mobile advertising will sky rocket.
Overall, the research company BIA/Kelsey expects U.S. mobile ad spending to grow from $1.62 billion in 2011 to $9.92 billion in 2016, and locally targeted mobile ads are expected to account for 58 percent of overall mobile ad spending in 2016, up from 41 percent in 2011 (mobilemarketer.com). These number had to be adjusted from earlier predictions in thinking that everyone and everything would be jumping on this band wagon. I do have faith that once the word spreads, the new way of reaching the consumer will spread like wildfire.
I for one plan to really delve deep into the mobile advertising world, and get as much knowledge as possible on it. Ad agencies are going to need people who are savvy in mobile advertising, and I plan on being the go to girl. You just
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