I have never wanted an iphone more in my entire life. My dinky phone can't even take a picture, and now, more than ever, telling a story through pictures is essential in getting people interested in what you are doing. Instagram is reinventing the way that consumers communicate and interact with businesses, because they just snap a picture of them using the product, and kapooof....free advertising.
Of course, I want a smartphone to take pictures of things I enjoy, not to advertise for a business, but it is easy to see that if you take pictures of something you enjoy, and then post it on Facebook (who owns instagram), that product gets publicity. People get excited to see a visual of what friends are doing, not just status's. A friend of mine just said, " If Facebook statuses were lucky charm cereal, instagram photos would be the marshmallows." Lets face it. Advertising can be pushy. But by letting the consumers do the job and creating buzz with your product through instagram, it is a win-win.
Companies like Taco Bell and Grey Goose are taking the Instagram trend further, by having consumers instagram a picture of them using the product, and they then have a chance to win a prize. This is a great incentive for both consumer and business! I personally love the new Taco Bell commercial, advertising the new Tacos Locos, by having a ton of Instagram pictures people sent in of it.
Of course, I want a smartphone to take pictures of things I enjoy, not to advertise for a business, but it is easy to see that if you take pictures of something you enjoy, and then post it on Facebook (who owns instagram), that product gets publicity. People get excited to see a visual of what friends are doing, not just status's. A friend of mine just said, " If Facebook statuses were lucky charm cereal, instagram photos would be the marshmallows." Lets face it. Advertising can be pushy. But by letting the consumers do the job and creating buzz with your product through instagram, it is a win-win.
Companies like Taco Bell and Grey Goose are taking the Instagram trend further, by having consumers instagram a picture of them using the product, and they then have a chance to win a prize. This is a great incentive for both consumer and business! I personally love the new Taco Bell commercial, advertising the new Tacos Locos, by having a ton of Instagram pictures people sent in of it.
The commercial is a subtle message to Taco Bell lovers that people are having fun with the Instagram trend, and their food is delicious. Mr. Goldsmith, of MobileMedia.com said,“Instagram represents a chance to reach an extremely engaged community of highly-mobile and desirable consumers in a non-disruptive way that's easily pushed to other social platforms." He brings up some good points here. It is a great way to stay integrated with the consumer, but I think think they really leave out the older audience. My mom would not send an instagram picture to Taco Bell if her life depended on it, for example. Regardless, this new way of getting buzz around your product is genius, and for a visual person like myself, I absolutely love it.
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